Sway UX

An Award-winning Research & Digital Product Design Agency

You need Sway UX if:

  1. You have an idea for a website or app & need to design & build it
  2. Your app sales or downloads are lower than you expected
  3. Users are abandoning your app or website & not returning
  4. You need to know how people perceive you & your competitors
  5. You need help creating & implementing a product roadmap
  6. You need help understanding how to position your product
  7. You need research or design help but aren’t ready for a full-time hire
  8. You want UX training for your existing dev or design staff

User Research

Sway UX’s multifaceted research methods offer objective insights into your audience’s needs, how they make purchase decisions in your product category, the way people perceive you & your competitors, as well as untapped market opportunities. Our unique approach empowers you with clear, actionable data you can trust.

App & Web Design


Testing & Optimization

Our testing, monitoring & optimization services ensure your website or app is always performing at its peak. Whether it’s a new launch or an existing property, we’ll make sure the function, design & messaging of your product continues to be loved by your users & attract new customers.




Video Production

From crafting your narrative to shooting logistics & post-production, our professional team of videographers & sound engineers delivers the highest quality video possible. We work with you to bring your message to life in a way that is both clear & compelling.


Training & Workshops



That’s how many Sway UX clients have come back to us for multiple engagements — most of whom have been with us for years. Our team has expertly designed, built, & optimized digital products for a variety of industries, including healthcare, FinTech, hospitality, education, telecommunications & biopharmaceutical, among others. See for yourself what our clients are saying about us.



Sway was able to come up to speed on our complex business in a short amount of time & develop a comprehensive strategy. Their changes helped reposition us in the market & allowed us to expand our customer base. Sway is so much more than a UX consultant; they are extension of our team that we can rely on. Jennifer McLaughlinDirector, Bandwidth

Infirmary Cancer Care

Their work is measurable; precise, yet creative & relevant. Dan & Kerry met the established deadlines, consistently moved the project forward, were very pleasurable & professional to work with. They clearly defined the costs & associated work involved with each cost point. I highly recommend Sway! Susan BoudreauVP, Infirmary Health System


Sway's experience and intuition allows them to make tangible progress in a very short period of time, with no second guessing required. If you believe your product or service has higher potential than it is currently delivering against…I highly recommend you give Sway UX the opportunity to uncover the potential and help optimize success! Shawn BarberCEO, Broadvine
about us

Our Team

Founded in 2014, Sway UX is headquartered at American Underground’s Main Street campus in Durham, NC, with a team of designers, copywriters & developers that extends throughout the United States. Sway UX is led by MTV-alum, Dan Zola & award-winning design veteran, Kerry Thompson.

Dan ZolaFounding Partner

Dan Zola’s devotion to UX principles spans over 20 years, during which he has played a key role in the development of digital products across a variety of industries, ranging from healthcare to entertainment.

Most notably, Dan has spent five years at MTV working to deepen the emotional connection with television viewers and digital users. Dan also has experience working with global brands such as General Mills and AT&T, and has extensive digital expertise in the patient-facing side of the pharmaceutical industry.


Kerry ThompsonFounding Partner

Kerry is a user researcher and award-winning product designer who has been researching, designing, and architecting web and mobile experiences for over 20 years. She is obsessed with digital products and the people who use them.

She has led UX and creative efforts for national and global entities in finance, pharmaceutical, campaign fundraising, and retail industries. Her past work includes a wide range of clients including GlaxoSmithKline and Fidelity Investments.


About US

Join Our Team